Effect of Green Marketing Practices on Consumer Behaviour in India
نویسندگان
چکیده
In today’s dynamic world of Globalization, the most pressing necessity is to protect not just interests Customers and Consumers, but also environment. The growing evidence environmental issues has caused a rise in global awareness during past three decades. Consumer concerns regarding preservation conservation are taken into consideration environmentally reasonable or “Green” marketing
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ژورنال
عنوان ژورنال: International Journal For Multidisciplinary Research
سال: 2023
ISSN: ['2582-2160']
DOI: https://doi.org/10.36948/ijfmr.2023.v05i03.3393